The process of optimizing the images on a website so it’s easy for search engines to find, subsequently improving the visibility and rankings of your content on search engines, especially Google.
From increased load times to unrelated image keywords poor image SEO can reduce the chances of receiving more hits and clicks.
Easy ways to optimise image SEO
Compressing image size
This can reduce site load time with can contribute to increasing page rankings.
Using Next-gen formats
JPEG and PNG formats are undoubtedly more popular choices but formats like JPEG 2000 are more advantageous. Using these allows faster load speeds and consumes less mobile data. These strategies are just a small drop in the bucket. Our SEO experts can ensure that your image content has maximum reach.
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