Online Behavioural targeting

Online Behavioural targeting

The beauty of Digital marketing is that unlike traditional media, every interaction with the customers can be tracked to gauge their potential fit for your business. 
These tracking measures can help target customers based on their online behaviour. 

Neutrogena, a skin care and beauty brand utilised the historic online shopping cart data and buying patterns of their customers, like their mascara and eye makeup remover combination.
They created ad content with these suitable product pairings which were showed to customers having similar product interests with some coupons to encourage sales.
Neutrogena got a £5.84 return on advertising spend (ROAS) and exceeded its previous benchmark by 289%.

Behavioural targeting is a powerful way to help revenue generation for businesses.